OrsiniAssets Names Dan Martinez Head Broker as Crypto Advisory Division Strengthens

London, United Kingdom: Wealth management firms operating across the United Kingdom and continental Europe are extending their digital asset advisory capabilities in response to growing client demand for structured cryptocurrency exposure within managed portfolios. OrsiniAssets, a City of London-based multi-asset trading and wealth management firm, has appointed Dan Martinez as Head Broker to lead that development. Martinez brings 18 years of institutional trading experience and a specific background in digital asset allocation for family office and high-net-worth clients. Martinez takes charge of broker operations across a client base of 47,000 registered accounts spanning 38 countries.

The appointment positions OrsiniAssets to deepen support for clients who approach digital assets through the lens of portfolio construction rather than short-term speculation. Martinez will oversee the broker team responsible for structured execution and client advisory services across the firm's forex and crypto divisions, which recorded combined active account growth of 34% over the preceding 12 months.

A Career Built on Institutional Digital Asset Expertise

Martinez developed his digital asset expertise across a career that spans institutional asset management and structured brokerage at the European level. Before joining OrsiniAssets, he spent four years in Zurich leading a brokerage desk that specialised in digital asset allocation strategies for European family offices, building execution frameworks designed to manage crypto exposure within portfolios governed by defined risk parameters and allocation limits.

His earlier career included 11 years at an institutional asset management group in Frankfurt, where he worked across fixed income, European equities, and structured derivatives before shifting focus to digital asset infrastructure as that market matured from speculative instrument to recognised portfolio allocation category. That background gives Martinez a perspective on cryptocurrency that closely matches the OrsiniAssets client profile, investors who apply the same structural thinking to digital assets that they bring to traditional asset classes.

Crypto Coverage Designed for Portfolio Investors

OrsiniAssets provides spot crypto access across 40 pairs, covering major tokens by market capitalisation alongside a curated selection of mid-tier digital assets evaluated for liquidity depth and correlation characteristics. The selection process applies a structured vetting framework consistent with the firm's wealth management heritage, filtering for instruments suitable for portfolio-weight allocation rather than high-frequency speculative positions.

Platform execution for crypto instruments averages under 28 milliseconds, with order sizing designed to accommodate both entry-level allocations and larger portfolio-weight positions. All crypto trades settle within the same segregated account structure that governs the firm's forex and CFD business, with client capital held at a Tier 1 UK-regulated banking institution entirely separate from OrsiniAssets' operational funds.

Direct Broker Access at Every Account Level

OrsiniAssets targets a segment of the crypto market that standard exchange infrastructure typically does not serve, investors who understand structured asset management and expect their digital asset access to carry equivalent standards of account management, execution transparency, and fund security. The firm provides dedicated broker management at all account tiers, meaning direct broker support is available from the point of onboarding rather than gated behind premium account thresholds.

Platform data records the average OrsiniAssets client account tenure at 2.7 years, a figure that reflects the relationship-driven model the firm applies across all tiers. Martinez's role includes direct engagement with senior client accounts where structured crypto advisory services are required alongside broader forex and commodity exposure, ensuring that OrsiniAssets' most complex client needs are handled at the leadership level.

London Infrastructure Supporting Global Crypto Clients

OrsiniAssets operates from 71 Fenchurch Street in London's EC3M financial district, one of the institutional anchors of the United Kingdom's financial services sector. Platform infrastructure runs across data centres in London and Frankfurt, supporting execution continuity for clients across European and Middle Eastern time zones, which represent the firm's largest segments by registered account volume.

The firm's crypto offering covers major tokens across established categories including DeFi, layer 2 infrastructure, and digital payments, with instruments added based on liquidity data and client demand rather than market trend cycles. OrsiniAssets currently lists 40 spot crypto pairs within a total platform scope of more than 300 tradeable instruments. Martinez's appointment is part of a broader leadership development programme designed to match OrsiniAssets' advisory capacity with its sustained client growth trajectory.

This assessment provides a factual evaluation of OrsiniAssets' appointment of Dan Martinez as Head Broker and the firm's digital asset advisory expansion, based on available company and operational data. OrsiniAssets continues to develop its structured crypto offering as wealth-oriented client demand for managed-standard digital asset access grows across European and Middle Eastern markets.

About OrsiniAssets

OrsiniAssets is a London-based multi-asset trading and wealth management firm providing access to forex, cryptocurrency, commodity CFDs, and equity indices for retail and institutional clients. The firm operates from 71 Fenchurch Street in the City of London and serves over 47,000 registered clients across 38 countries, with a focus on structured account management and wealth-oriented trading infrastructure.

Company Details

• Company Name: OrsiniAssets
• Email Address: media@orsiniassets.com
• Company Address: 71 Fenchurch Street, London EC3M 4BS, United Kingdom.
• Company Website: https://www.orsiniassets.com