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Base App sunsets Creator Rewards to double down on trading

•2 min read
Base App sunsets Creator Rewards to double down on trading

Base App, a product of the Layer 2 blockchain protocol Base, has announced the discontinuation of its Creator Rewards program. This decision comes as part of a strategic shift aimed at enhancing the trading experience on the platform. Jesse Pollak, a key figure behind Base, stated that the team has recognized the necessity of focusing on fewer initiatives that deliver greater value.

Since its public launch in December 2022, the Base App has attracted attention for its user-friendly interface and the potential for democratizing access to decentralized finance (DeFi) tools. However, Pollak emphasized the need for a streamlined approach to maximize efficiency and effectiveness. As a result, the team will redirect resources previously allocated to the Creator Rewards program toward improving trading functionalities.

The Creator Rewards initiative was designed to incentivize content creators and users to engage more actively with the platform. However, Pollak noted that feedback from users indicated a preference for a more refined experience centered around trading. This pivot aims to enhance the core features of the platform, making it more appealing for traders and users looking for robust trading capabilities.

In the wake of this change, the Base team is committed to refining its offerings to ensure that users have the best possible experience. The discontinuation of Creator Rewards reflects a broader trend in the crypto industry, where platforms are increasingly focusing on core functionalities to attract and retain users. By concentrating efforts on trading enhancements, Base aims to establish itself as a competitive player in the rapidly evolving DeFi landscape.

The decision to sunset the Creator Rewards program aligns with the overarching goal of simplifying the platform's offerings and improving user satisfaction. As the DeFi space continues to grow, Base is positioning itself to adapt to user needs and market demands effectively.

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This article was inspired by reporting from CoinTelegraph. · Report an issue

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